How To Secure Sponsors Successfully, Third Edition Revised
For Seasoned Sponsorship Seekers
Have you got lots of great ideas for your event but need extra funding to make them a reality? This is where event sponsorship steps in. A sponsor can provide hard cash and in-kind resources, such as audiovisual services or catering. But, naturally, you have to offer them something in return. Launching an event can be a costly endeavor: you are likely to find that your own budget is lacking the necessary resources. In such case to secure sponsors might be the only way to ensure its full success. The task is far from easy – if unprepared, you can reach lots of business and receive no response. How To Secure Sponsors Successfully, will show you how to secure sponsors easily and the process can be repeated time and time again. (ADDED) Evaluating, Coaching, Planning, Take Action chapters.
Format: Hardcover Page: 102 Language: English
You’ll receive your book within 7-14 business days.
Table Of Contents
Understanding – helps you get rid of the biggest misconceptions about event sponsorship, it boosts your confidence, and lets sponsors know that you know your stuff.
*Get Rid Of These 7 Misconceptions
*About Event Sponsorship
*How Sponsors Save Money On Events
*How Sponsors Increase Event Profit
Communicating – lets you speak the sponsorship language which is key for opening the door to effectively communicate with sponsors.
*Sponsorship Terms To Know
*Common Benefits Sponsors Look For
*Finding The Value Of A Benefit
*Targeting The Right Sponsors
*Where To Find Sponsors
*When To Contact Sponsors
Evaluating – a metric that shows you if the sponsorship will be successful before and after activation, and helps sponsorship seekers submit and sponsors approve successful sponsorship opportunities. (ADDED)
Selling – helps you write a clear and concise sponsorship proposal and fill out online sponsorship submission forms when sponsors send you to their websites.
*Create The Sponsorship Fee
*Gain On Sponsorship Fee
*Sponsorship Proposal Categories
*What To Include In Your Sponsorship Proposal
*Example 1 Sponsorship Proposal
*Example 2 Sponsorship Proposal
*15-Second Pitch To Gatekeepers And Sponsors
*Scales For Measuring Activation
*After You Close
Coaching – helps you find clarity for your event. (ADDED)
*Find Your Event Clarity
*Take Action – keep on track. ADDED
Take Action (ADDED)
*To-Do Check List
Bonus Book – prevent and minimize costly mistakes often made by new event planners. (ADDED)
*Step-By-Step Guide To Planning A Sponsored-Event
*Quiz with answer page
SPONSOR CONTACT SHEET
Sponsorship Reward Program:
Buyers of this edition are automatically enrolled in the Sponsorship Reward Program which sponsors events that are planned by book buyers of this edition only. Details are in the book.